OSTRICH

OVERVIEW
A design establishes the blueprint for creating a specific system, product, or process. It outlines the objectives and boundaries, and factors in elements such as its appearance, effectiveness, cost, and impact on society. The ultimate result is often a model, final product, or approach that is intended for a particular context.
Client
Steve Pratt
Type
Design& Development
Year
2022
CHALLENGE
Having a comprehensive view of the overall situation is vital for successful design. This can present difficulties, especially in the form of social issues that may occur within the design team and at different stages of the design process. These issues may stem from a lack of familiarity with the culture, customs or lifestyles of clients. The work environment is also crucial for the design team's success, as a comfortable and productive work atmosphere is essential. To overcome these challenges, it is important to have a diverse team of specialists from various fields and individuals who are open-minded and able to empathize with different perspectives. The most important aspect of the design thinking methodology is to understand the needs and problems of the intended user. People tend to make quick assumptions after initial research, which can result in additional problems and hasty final solutions.
SOLUTION
Having a website that is optimized for mobile devices is crucial for its success. The website should be designed to be responsive to mobile devices and use a visual hierarchy to guide viewers' attention to the most important elements. The layout, including positioning, size, graphics and contrast, should be consistent throughout the website. A visually pleasing design should be both simple and traditional. Navigation should be easy, the design should be attractive, and the text should be easy to read. A clean design can showcase the value of your brand and content, rather than being distracting with unnecessary visuals or text. Customers often judge the quality of a business or product based on its website design, so having a clean design is essential to create a positive user experience and encourage repeat visits. The color palette also plays an important role in website design, as different colors can evoke different emotions. Therefore, it is important to take into account the principles of color theory when selecting colors for your website design.
PROCESS
There is ongoing debate among designers from different fields about the methods used in design. Researchers Dorst and Dijkhuis have acknowledged the existence of various methods of explaining the design process. They have distinguished and compared two commonly held but distinct views of the design process: one as a method of reflective action and the other as a method of logical problem resolution. These two paradigms, positivism and constructionism, are fundamentally different ways of looking at the world, they argue. These paradigms, which may have different names, may reflect divergent ideas about how design should be done and how it is actually done. The problem-solving perspective is sometimes referred to as the rational model, technical rationality, or the reason-centric approach. The opposing viewpoint is sometimes referred to as "reflection-in-action," "co-evolution," or "the action-centric approach." The design process is a method of determining what needs to be done and then implementing it, which can include achieving a goal, solving problems, or creating something specific.
OUTCOME
The purpose of design is to generate better processes, goods, services, environments, and experiences by utilizing design thinking. Design outputs, like systems, goods, and services, are created with the purpose of achieving specific design outcomes, including social effects and results. The design process is not linear and may require going back to previous stages, like re-evaluating user needs or conducting additional brainstorming sessions, based on testing outcomes.